Google updates search engine for fresher results
Google has overhauled the way it serves results in a response to inquiries.
The update is designed to work or a personal, up-to-date results and historical data.
The U.S. company estimated changes in the main algorithm would make a difference for about 35% of searches.
The changes seek to present the results more relevant and beef makeup kit features that Google believes are different from rivals.
Contrast emphasizes Microsoft's Bing social search engine.
Fresh spam
"Search results like the warm cookies straight from the oven and cool refreshing fruit on a hot summer day, are best when they are fresh," wrote Google colleague Amit Singhal in a blog post explaining the changes.
The under-the-hood changes sought to understand whether a performance seeker will "last week, days or even minutes," said Mr. Singhal.
The update is supposed to be a better estimate of how "fresh" the results should be offered.
For example, Mr. Singhal said anyone looking for information about the "occupied Oakland protests" would probably like minute news.
These should be distinguished from searches for regular events such as sports or business reports.
Other types of searches can appeal to older results, he said. Those seeking a recipe for making tomato sauce for pasta quickly would be satisfied with a page that has a few months or a year old.
The update to the "freshness" of the results to build on the major update to the underlying infrastructure of the core of Google's indexing system in August 2010 is known as caffeine. This change made it easier for Google to index up to date and new sources of information to add.
Write on the news site Search Engine Land, Danny Sullivan analyst described the changes as "huge". The last major update to the Google algorithm, known as Panda, affected only 12% of searches.
The update may have potential drawbacks, warned Mr. Sullivan.
"Rewarding freshness potentially huge drop in relevance introduces new ways to spam or get" light "content", said Mr. Sullivan.
The update is designed to work or a personal, up-to-date results and historical data.
The U.S. company estimated changes in the main algorithm would make a difference for about 35% of searches.
The changes seek to present the results more relevant and beef makeup kit features that Google believes are different from rivals.
Contrast emphasizes Microsoft's Bing social search engine.
Fresh spam
"Search results like the warm cookies straight from the oven and cool refreshing fruit on a hot summer day, are best when they are fresh," wrote Google colleague Amit Singhal in a blog post explaining the changes.
The under-the-hood changes sought to understand whether a performance seeker will "last week, days or even minutes," said Mr. Singhal.
The update is supposed to be a better estimate of how "fresh" the results should be offered.
For example, Mr. Singhal said anyone looking for information about the "occupied Oakland protests" would probably like minute news.
These should be distinguished from searches for regular events such as sports or business reports.
Other types of searches can appeal to older results, he said. Those seeking a recipe for making tomato sauce for pasta quickly would be satisfied with a page that has a few months or a year old.
The update to the "freshness" of the results to build on the major update to the underlying infrastructure of the core of Google's indexing system in August 2010 is known as caffeine. This change made it easier for Google to index up to date and new sources of information to add.
Write on the news site Search Engine Land, Danny Sullivan analyst described the changes as "huge". The last major update to the Google algorithm, known as Panda, affected only 12% of searches.
The update may have potential drawbacks, warned Mr. Sullivan.
"Rewarding freshness potentially huge drop in relevance introduces new ways to spam or get" light "content", said Mr. Sullivan.
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